I feel that a lot of the media in Iceland (both the blogs and any other writing articles) copy or get their material off other foreign sites. And also that they talk each other into saying something is the next big thing. The fifth of february Elísabet Gunnars, who is a popular trend blogger in Iceland, posted a blog about that bellbottoms (útvítt) were back. Not long after they publish an article on mbl.is (one of the larger media in Iceland) that they had a comeback. When looking at it I feel like one person says something and then the media pics it up to be in with the ones that are hip (for lack of a better word). The media is kind of in the world of fashion but at the same time it is not. It is a judger and a joker.