This is fun… (Shared by Emily Huber, a student in the class last term…)
Uniqlo has expanded so much that they are being very generous and spreading their love (money) for scholarships but not only for any colleges but for those who are attending Harvard. Over the years, Uniqlo has expanded all over the world and why not spread their name around the world more then by giving out scholarships. As we connect this to the “Zeitgeist Map” we can say that their economics is growing, not only is this clothing company focusing and spending their money on fashion or clothing, they are expanded their economic success with scholarships. If you are willing to donate 1.2 million dollars to students who are pursuing a career in business then they are thinking about their long term and future success because those students attending this college in business is the future of this company. These students are the one’s who might need to take over the company and help with the future of this company.
Another amazing benefit is those who are selected for the scholarship, might also be chosen for an internship, those students that are enrolled in the Fast Retailing, which in my eyes is something I would love to be part of. The future of fashion is expanding in many different directions, fashion is not only fashion now, but it is about different aspects that we are still exploring, but this company is doing a great job by taking the past and thinking about the future. The owner of the company is seeing a lot of students that started off like him, and hopefully will end up like him. It is all about the students will take advantage of this scholarship and this program.
This Business of Fashion article discusses the influences presented by the college student within the current state of fashion businesses. More often now, we are seeing prominent designer houses (like Dior), engaging with college students and scouting talent at younger ages. Given our discussion of the Zeitgeist, I think this is an interesting reflection of what is influencing trends. Youth seems to be a major factor in the representation of many brands. It’s the reason designers choose young stars to represent their brands (like Elle Fanning for Rodarte or Hailee Steinfeld for Miu Miu). These are young women who are in the beginning stages of their careers. There’s a desire to sign these girls before they’re well known, while they’re still “up-and-coming.” One current trend that can be taken away from this is the need to have the latest and greatest, before anyone else knows about it.
It seems as though everyone is beginning to adopt a healthier lifestyle. While it could just be another “trend”, all things health related are showing up everywhere. I constantly see pictures on instagram of people’s healthy food choices (fruit and granola perfectly placed in a bowl… #healthy #cleaneating #fit), workout clothes/shoes are becoming more stylish by being more colorful and having fun prints, and even people taking selfies at the gym. When I look at magazines in line at the grocery store, every other article is health related (work out tips, etc…).
With all this fitness and health appearing everywhere it’s only a matter of time before our gadget adopt the trend too. Apple is coming up with a “Healthbook” app that helps people keep track of calories and weight loss as well as an “iWatch” which will monitor blood pressure, heart rate, glucose levels and more.
I personally think this is a great idea. I like using my Nike GPS app to map my runs and having something like a watch and apps to keep track of more info is great!
An interview with Chris Anderson. He has a vision of de-centralized design and production: The “Maker” movement. I’m very tempted to throw our schedule out the window to discuss this…
For some reason, I find the most interesting thing about this to be that the Google engineers are watching sci-fi movies for inspiration. Circular culture.
Very interesting overview from the editor of BoF (The Business of Fashion.) I think it’s fair to say that we could run a terms worth of discussions based on this one article. Much to dicuss, pick apart, and critique here. A “Must Read”
Not fashion related as such, but hey… it’s about China. And it’s the coolest interactive timeline I’ve ever seen. A Zeitgeist-window…
OK. So if we accept that architectural trends precede long-term apparel trends, here´s the latest recipient of the Pritzker Prize. (Considered the highest honor in architectural circles today.) Worth a look…
How will this become “fashionable”?
I can see the more practical aspects showing up on the market very soon. But “fashion”?