” ‘Consumers have become adept at ‘[divorcing] the clothes we buy from the fact that living, breathing people make them,’ meaning the key to change lies in ‘reconnection and recognition that the supply chain is comprised of real people,’ ”
I think this relates both to the fast fashion discussion, as well as trend forecasting. With raised awareness will come a need for new methods. The younger generation is becoming increasingly concerned with these issues, and old means of production might not cut it anymore.
This article is from Women’s Wear Daily, and explains how cotton and sustainability is becoming a big picture in the fashion industry today. “The Cotton Leads program, launched in October, is growing as a key global supply chain program committed to responsibly produced cotton. The program emphasizes national capabilities of the cotton industries in Australia and the U.S., along with their commitment to continual improvement, research and best practices. Combined cotton production in these countries accounts for about 17 percent of global output of the plant. The Cotton Leads program continues to gain interest among textile and apparel companies committed to responsible sourcing.”The founding members of Cotton Leads program, including Cotton Australia, the National Cotton Council, Cotton Council International and Cotton Incorporated, are gratified that so many businesses around the world recognize the ongoing environmental gains made by cotton growers in Australia and the United States,” said Mark Messura, senior vice president of global supply chain marketing at Cotton Inc.”
More then 100 retailers and Brands have joined the Cotton Leads Program, stressing the importance of cotton grown in the United States and Australia. So many retailers are wanting their companies to follow sustainability and have “green” clothing like cotton. Then, their customers can find out where the cotton that their clothing is made out of, is from. People would love to know how their clothing is made, especially if they find out that the Cotton was from their own country.
With NYFW in full swing, highlighted designer, David Hart channels the “Twilight Zone” TV Show as inspiration. With video included, Hart discusses his jumping point in developing tweeds and different fabric that “represent television static,” which embody the TV Show. This article relates to our discussion and readings in class today about how a TV Show and their costume can have such a great influence on fashion and the Zeitgeist of the time. Hart also talks about his inspiration coming from the 1950s and 1960s, referring to old family photographs, mainly of his grandfather and how he put together clothes. With this exclusive look into Hart’s collection, this article focuses on the shoes and Hart’s collaboration with American shoemakers at Walk-Over for the perfect patent leather shine.
Very interesting overview from the editor of BoF (The Business of Fashion.) I think it’s fair to say that we could run a terms worth of discussions based on this one article. Much to dicuss, pick apart, and critique here. A “Must Read”
Very interesting and timely reminder of the interconnectedness of all things in a global economy. I believe (fear) this is only the beginning. What would this trend lead to? Manufacturing moving closer to market? Slow down of “fast fashion?” Increased demand for more durable “classics”? Acceleration of the discussion and demand for sustainability? ….?