So, is this what fast fashion will flip into? Or is the profit motive all too strong? OR: Can sustainability become a profit motive? (Will we pay more for this kind of approach? Think junk food vs. fresh produce?)
Your cotton T-shirt required more than 2,700 liters of water to produce and new industry standards would make sure you knew that.
Following the big financial collapse in 2008 in Iceland many people experienced that their budget tightened heavily. Also the import to Iceland halted because of the bad credit and reputation Icelandic companies got after their shenanigans.
When recession hits it often seems that “fashion” grows more conservative. Skirts get longer, necklines rise and body hair gets to grow more freely. In Iceland it is now easier to recycle your wardrobe, without just donating it to charity. The internet, and Facebook of course helps tremendously. There is a lot of groups that you can sign up for to buy and sell clothes and you can specify your group selection to your taste. Even if more than six years have past many Icelanders seem more conscious about their consumption and that alone is something to celebrate!
Temporary trends doesn’t seem as important anymore and anything goes!
quality over quantity, less is more, world peace and all that!
” ‘Consumers have become adept at ‘[divorcing] the clothes we buy from the fact that living, breathing people make them,’ meaning the key to change lies in ‘reconnection and recognition that the supply chain is comprised of real people,’ ”
I think this relates both to the fast fashion discussion, as well as trend forecasting. With raised awareness will come a need for new methods. The younger generation is becoming increasingly concerned with these issues, and old means of production might not cut it anymore.
This article is from Women’s Wear Daily, and explains how cotton and sustainability is becoming a big picture in the fashion industry today. “The Cotton Leads program, launched in October, is growing as a key global supply chain program committed to responsibly produced cotton. The program emphasizes national capabilities of the cotton industries in Australia and the U.S., along with their commitment to continual improvement, research and best practices. Combined cotton production in these countries accounts for about 17 percent of global output of the plant. The Cotton Leads program continues to gain interest among textile and apparel companies committed to responsible sourcing.”The founding members of Cotton Leads program, including Cotton Australia, the National Cotton Council, Cotton Council International and Cotton Incorporated, are gratified that so many businesses around the world recognize the ongoing environmental gains made by cotton growers in Australia and the United States,” said Mark Messura, senior vice president of global supply chain marketing at Cotton Inc.”
More then 100 retailers and Brands have joined the Cotton Leads Program, stressing the importance of cotton grown in the United States and Australia. So many retailers are wanting their companies to follow sustainability and have “green” clothing like cotton. Then, their customers can find out where the cotton that their clothing is made out of, is from. People would love to know how their clothing is made, especially if they find out that the Cotton was from their own country.
Hmmmm… Not strictly about fashion, but this perspective on mega-corporations and their effect on public life and imagery is definitely a “Zeitgeist factor”
Something to think about.
“Two Hearst titles, Seventeen and Elle will go head-to-head in May with covers of Miley”
With all this talk and trying to figure out the meaning of “Kimye” on the cover of the one and only Vogue, I found it only fitting that I stumbled upon this article on Miley Cyrus. Cyrus is wanted on two well-known magazines for the May issue, despite her new attitude and way of living. The only problem: Seventeen Magazine is using Miley’s pictures and a write-around inside its pages, regardless if Miley wants it or not. Apparently, Miley is very “selective when it comes to magazine covers” and did not want anything to do with Seventeen magazine. Miley has become such a hot commodity and sells magazines. When she was on the cover of Cosmo, March 2013, 1.1 million copies were sold on the newsstand. The public is craving for more of Miley and Seventeen Magazine wants in. Yet, isn’t it ironic how so many people gawk and criticize who she has become, yet we still want to know more?