Gap’s Targeting of Broke Young Hipsters Viewed as Flawed

Weighed down by higher-than-average unemployment, student- loan debt and concerns that the economy will continue to struggle, Americans 18 to 34 years old are increasingly reluctant to shop, according to researcher WSL Strategic Retail.”

I’m taking bets that they’ll start targeting aging boomers instead…

Gap’s Targeting of Broke Young Hipsters Viewed as Flawed – Businessweek.

A Band Called Fun., With a Period

Oh, for goodness’ sake… A band hits big time by appealing to  Boomer/ Yuppie pop history. Is trendspotting going to continue to be about watching the Boomers on a repeat cycle for another generation? Maybe it isn’t about the Boomers anymore? When I was a  teen there was a fad for 1950’s rock-and-roll (right about the time the movie American Graffiti came out.) Does each new generation of producers now go back to the years just before they were born for inspiration? Might be worth a look…

A Band Called Fun., With a Period – NYTimes.com.