Here’s our McLuhan moment for the day… I’d say this is a “must read.”
”In societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles. Everything that was directly lived has moved away into a representation.”
~Guy Debord. The Society of The Spectacle §1. 1970 (1967)
“Virtual reality has long occupied only gaming and science fiction realms. But now that the technology is available, is it a fit for retail?”
And there it is… The McLuhan “flip” at the break point. What if we move from social media taking us outward, extending our bodies into time and space to VR bringing us inward into the virtual world where our bodies and external appearance don’t matter? What happens to fashion in a fully VR world?
Anybody see this coming?
All the ways fashion designers have paid tribute to the late icon during the Fall 2016 season.
Here´s an interesting contribution to the “death of fashion” discussion. Could it be that the catwalk show is now becoming redundant? That would indeed signal the end of an era, wouldn’t it? I think we should keep a close watch on this…
Increasingly faced with a choice, designers have been embracing — or rejecting — the changing role of fashion shows.
Wish I had read this before class today… Quote of the day:
“But things are changing, and some industry insiders are now predicting the demise of this exhausting and indulgent showcase of designer theatrics as its relevance in an era of fashion democracy, instant gratification and tech innovation is questioned. The fashion formula has, frankly, become tired, and the industry is starting to lag behind others in its lack of creative vision”
Says the Guardian: The haute couture industry has shunned technology for years. But the defection of Apple Music’s boss to a major luxury house suggests things are changing fast
This might be a good time to look at what Erin Gosson has been up to in her analysis of Topshop. Here´s her Web site for the project. There’s a lot of good thinking and overlap with our SWOT analysis unit… Take a look:
Link: The Topshop Project.
And there we have it. Fashion as we knew it, becomes Fashion as we now know it: “…a near-constant stream of newness.” From Fashion Cycle to Fashion Feed – The Business of Fashion.
Just bumped into an editorial from last month on BoF. Link: Week in Review | Is Another Fashion Week the Answer? – The Business of Fashion.
This has been an increasingly apparent problem in the fashion business for a number of years now. I think adding more fashion weeks, especially to New York, seems more like desperation than innovation. It will be interesting to keep an eye on this.
But as the writer wonders: What else to do? This might be worth a terms-worth of discussion, but worlds change and structures change and sooner or later the former elite has to let go…