Want to nail a fashion week trend? Head outside the shows | Fashion | The Guardian

Here’s a thought…

From Gucci loafers and ankle gaps to loose hair and white polo necks, forget the catwalks. Look no further than the streets, where the showgoers are promenading all the latest looks.”

Source: Want to nail a fashion week trend? Head outside the shows | Fashion | The Guardian

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The Congo Dandies – Documentary Film

This is a “must watch,” I think…

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Source: The Congo Dandies – Top Documentary Films

From the Webs site:

“You don’t expect the most extravagant fashions to be flaunted in the regions of the world which are hardest hit by severely compromised living conditions and widespread poverty. But a group in the Congo known as The Society of Ambianceurs and Elegant People, or La Sape for short, makes it their mission to defy these common expectations. The documentary short The Congo Dandies explores their commitment to maintaining an elegant quality of life that goes beyond the mere clothes they wear.”

Wang’s Brooklyn Trek

http://www.businessoffashion.com/2014/02/alexander-wang-amy-adams-valentino-public-school.html

I focused mainly on the first half of this article, which talked about the location of the venue for Alexander Wang’s show this past week. He held it in Brooklyn at a Navy Yard.  In the article, it shows many people complaining about having to make the long trek down to Brooklyn for his show and the horror show of the traffic mess when exiting the show. The same production for the show could have easily been done in a space in Manhattan, so why did he make everyone come down to Brooklyn? To me this actually seemed like a complete representation or almost metaphor for fashion dissemination.

The idea of taking New York Fashion Week from Manhattan to Brooklyn is literally showing the trickle down effect.  Maybe Wang was inspired for the show by the streets, what Brooklyn represents, so then it would be considered the trickle up effect instead? But, it is still apart of Fashion Week and his show, no matter what, will end up being part of the trickle down effect. Therefore, Wang’s show is high fashion being shown from “the streets.” To me this shows the idea that fashion dissemination is not just one direction at a time, but a combination of the trickle up and down, being a cycle instead of a linear line. I think the fact he brought his show to Brooklyn is important and has to have some meaning, but I could just be over thinking this all and Wang just thought it would be funny to make everyone have to travel to Brooklyn and complain about it.

How Zara Grew Into the World’s Largest Fashion Retailer

Absolutely required reading. We may just have to throw out the textbook at this point and devote the rest of the class to Chris Anderson and this article… (Am I kidding?)

How Zara Grew Into the World’s Largest Fashion Retailer – NYTimes.com.

 

This caught my eye – what with my interest in sustainability…

“The reality is: a T-shirt is a T-shirt is a T-shirt,” Golsorkhi says. “It costs the planet the same thing whether you have paid £200 for it or £1 for it. It does the same amount of damage. A T-shirt is equivalent to 700 gallons of water, gallons of chemical waste, so much human labor. But it used to be that we could do with three T-shirts a year. Now we need 30. Sometimes it’s actually cheaper to throw away clothes than to wash them. That has got to be wrong.”

It also may not be good for business in the long run.

“Eventually, there aren’t going to be resources to sustain fast fashion, so to me it seems to be a very vulnerable business model,” says Alex McIntosh, the business and research manager at the London College of Fashion’s Center for Sustainable Fashion. “Production costs will also get more expensive, and they won’t be able to keep this up. Value-based companies don’t have margins to absorb that additional cost. And then they will need to convince customers to spend more for clothes again.”