The Digital Iceberg

Well here’s a “McLuhan moment” if I ever saw one. Predictions in here that 99% of the luxury goods market will be on line.
(Quote of the day: “’At the end of the day, you need content,’ underscores Chanel’s Pavlovsky.” Perhaps he should read McLuhan and see what actually is the content here.)

Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.

Source: The Digital Iceberg | Fashion-Tech | BoF

New York Fashion Week Fall 2016 Preview – Vogue

In addition to the questions in the subheading, this article also asks “What’s the point of fashion week, today?” (And then they cop out in typical no-content fashion journalism style, by saying: “The answer is up for grabs.”)
It might be worth spending about half the term discussing that…

Have we reached peak Hadid? Will Rihanna out-Kanye Kanye? And more pressing questions from New York Fashion Week.

Source: New York Fashion Week Fall 2016 Preview – Vogue

Unpacking the Apple-Met Museum Fashion Collaboration – WSJ

Here’s a timely and interesting article that could have been the basis for much of our discussion so far. “Death of Fashion,” Post-modern condition, art in the age of mechanical reproduction, McLuhan, and on and on…
~KA

Apple Chief Design Officer Jony Ive, Vogue Editor-in-Chief Anna Wintour and the Metropolitan Museum’s Costume Institute Curator Andrew Bolton speak with the WSJ about their upcoming exhibit on fashion and technology.

Source: Unpacking the Apple-Met Museum Fashion Collaboration – WSJ

Alta Moda’s Luxurious Fashion Show – The New Yorker

Here is side of the “fashion world” that is rather different from the one in my last post. How is it that these two worlds can be the same place? (Can they?)

On the Italian Riviera, Dolce & Gabbana’s wealthiest clients dance, drink, and compete to buy couture.

Source: Alta Moda’s Luxurious Fashion Show – The New Yorker

As Apple Watch launches, smartwatch app makers explore new interfaces | Technology | The Guardian

A McLuhan moment, or just hype? The APPLE WATCH is coming! OMG!OMG! (Or is it a Segway…?)
Quotation of the day:
“It wouldn’t surprise me if folks eventually began watching videos on the watch — people will watch videos on anything — but at the start, the watch seems like it provides you with quick feedback, small bits of information that you can transact on. Deeper actions will occur on the phone.”
Fast, fast, fast, eh? It’s an interesting point to consider where this will go IF it takes off and lower-priced competitors start to show up (and better battery life.) The screen is the thing, but now….?
As Apple Watch launches, smartwatch app makers explore new interfaces | Technology | The Guardian.