And there it is… The McLuhan “flip” at the break point. What if we move from social media taking us outward, extending our bodies into time and space to VR bringing us inward into the virtual world where our bodies and external appearance don’t matter? What happens to fashion in a fully VR world?
Our phones provide connection, communication and knowledge – and have become part of our identities. No wonder privacy violations bother us so much
Well here’s a “McLuhan moment” if I ever saw one. Predictions in here that 99% of the luxury goods market will be on line.
(Quote of the day: “’At the end of the day, you need content,’ underscores Chanel’s Pavlovsky.” Perhaps he should read McLuhan and see what actually is the content here.)
Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.