We seem to be witnessing the formation of a Zeitgeist moment, here. Certainly a node point in the pop-culture of our time
“Released on Saturday, the album and film have provoked an intense worldwide discussion about race, feminism, social media and the music industry.”
Source: How Beyoncé’s Lemonade became a pop culture phenomenon | Music | The Guardian
Prior to watching the documentary Trend Beacons I knew very little about the crucial role of trend forecasting in the fashion industry. It was interesting to hear different perspectives from trend analysts and trend specialists in the fashion industry, on how trends operate, and how they are then communicated and projected into the future.
When forecasting the fashion industry, it is important to remember history becomes the future. Trends are created from the past and nothing is ever new. This idea can be related to the nostalgic concept of the zeitgeist; where as the “spirit” of things always come back. The zeitgeist map is crucial to forecasting fashion.
One trend analysts described the early stages of trend forecasting to resemble pieces of a puzzle, that are then pieced together to form a picture. She also compared the process to long-term and short-term waves in the ocean. A business must decide if they want to join the wave (a trend), and if they do, they must ride the wave (trend) until the end.
Trend forecasters do not make trends, trends emerge in the market place; they cannot be started or stopped by an individual person. Trend forecasters predict general trends two years into the future based on what is happening around them now. This can be related to Becker’s idea of the world, whereas trend forecasting is reflective and reactive to all factors of the environment.
It is interesting that trend forecasters still cannot predict what next seasons color will be, which is a long time myth of their role in the fashion industry. The job of trend forecasters are to observe research and analyze consumer market behavior and all external factors that will help to inform and inspire designers and brands in designing the future of the fashion industry.
Prior to watching Hailey Gates’ documentary, States of Undress, I was most familiar with traditional or religious Pakistan fashion. I was completely unaware of Karachi Fashion Week in Pakistan, which marked an important shift in Pakistan society that began back in 2009.
Hailey Gates’s experience of Karachi Fashion Week can be explained through Heidegger’s theory of Unheimlichkeit, which literally means “unhomelike”, where as you don’t have the quality of being home, and are left with a feeling that you don’t belong. Hailey did not anticipate the elite type of dress she saw people wearing during Karachi Fashion Week. Therefore, she packed all her most conservative clothing and no heels for her trip to Pakistan. She felt extremely uncomfortable and underdressed among everyone else who wore extravagant clothing.
Conflicting views on Pakistani fashion were clearly seen through the clothing displayed on the runway during Karachi, Pakistan Fashion Week. The majority of Pakistani fashion shown on the runway focused on modest conservative dress, using traditional fabrics and embroidery to cover the whole body. However, one collection of bondage inspired leather pieces were a risky exception to the runway by two Pakistani designers who aimed to make a statement to the people of Pakistan afraid of fashion.
Many people in Pakistan are against this idea of fashion, especially among women. In the interview Hailey conducted with a Pakistan cleric he said, “If a woman reveals herself, destruction spreads.” Many Pakistani men believe through the Islamic law a woman should always be covered. Many husbands have the mindset that if their wives do not obey this law (by following the latest fashions), they deserve to be punished. It is a tragedy, 160 women a year are victims of acid attacks in Pakistan for wearing the latest fashion. It is clear fashion means more than clothing in Pakistan; it is about defending a choice or not having a choice.
As an Islamic republic, Karachi Fashion Week is an event that shows progress in an oppressed country with cultural differences, it symbolizes the increasing role fashion plays in Pakistani culture. ‘States of Undress’ discusses fashion within religion in one of the most dangerous parts of the world where there are so many different viewpoints on fashion. The documentary is a deeper look into the fashion worlds of people in Pakistan who have to think about what they wear as more than clothing, but as a political statement.
Fashion is a freedom of which many of us take for granted. It is surreal that in other parts of the world, such as Pakistan, participating in the latest fashion trends have death or life circumstances.
A pop-culture zeitgeist moment, if I ever saw one. Boomers are still hanging on. I wonder if anyone on the stage will be younger than 65 years old? (“Greatest… of all time.” Note: All time. 🙂 )
Oh, BTW: Organized by the organizers of Coachella…
“Forget Glastonbury, the greatest festival line-up in the history of rock music has just been announced. The Who’s Roger Daltrey has confirmed that news of a huge California event from the organisers of Coachella is true, with his band set to perform alongside Pink Floyd’s Roger Waters on the third and final night. ‘I think it’s us and Roger Waters on the same day. It’s a fantastic idea for a festival. It’s the greatest remains of our era,” he told Canada’s Postmedia Network. “I hope a lot of normal fans can get tickets before they get snatched up.'”
Source: The Who to play alongside The Rolling Stones, Pink Floyd and Bob Dylan at the ‘greatest’ rock festival of all-time | News | Culture | The Independent
While watching the documentary of State of Undress I kept on making connections to TMD 224 with Blair. That class was all about culture and how dress and how it effects the way of living. The movie showcases the traditional women fashion of Pakistan and how dress represents them as a whole. The hijab and niqab which women wear daily covers the entire body of a women, also covering the women’s mouth so she cant speak. This represents modesty . This documentary is a direct connection to Niessen’s points of political views.
I thought this documentary was fantastic and definitely an eye-opener on differences in fashion based on location. The first thing that came to mind while watching this documentary was the question: What is the World of Fashion? Certainly, my world is extremely different from Pakistan’s. To begin with, the documentary started with an American woman stating that she needed to wear respectable clothing because she didn’t want to disrespect the culture but she still wanted to be her.
Coming from a country where we are can be creative, different, and can do whatever we please, I was surprised to see how other people live. A huge influence in their culture would be that Pakistan is extremely religious when compared to the U.S. They compared their Runway as a battle ground for battling cultures. These two battling cultures would be being traditional or wearing fashionable clothing. Dress in their country is not personal but political. They believe that they don’t need to reveal their body to be sexy and I can completely agree. But from the documentary, majority of the women feel as though the “old-fashioned” mindset should be changed. What I found extremely interesting was we, Americans, take our freedom for granted and don’t understand how well we are living.
In other cultures, some women get penalized for wearing a certain item. Fashion ideals are completely different in each country and this documentary made me understand the difference in values in worlds of fashion.
While watching the Trend Beacons documentary I connected it to this class by many different things. One being the death of fashion. “Speed had killed quality” stood out to me because I immediately thought of that would be the death of fashion to me. The mass production of machines to make clothing decreases the quality and it makes clothing cheaper and not last as long.
The video stated that $284 billion has been made in retail stores for just clothing alone. That is a huge amount of money spent on clothing and fashion. Clothing will always have a demand.
The man who mentioned he did not believe in trends had me a little confused. I do not agree with him at all and I believe he should not be in this business if he believes this. Maybe fabrics do not go out of trend but styles and patterns certainly do, and I think they can come back into trend, but people forget about and then bring it back. Like the 80s, leggings and vibrant colors.
Watching state of Undress – Pakistan was an insight to another world where clothing and fashion is not the same as it is to me. I could find direct relation to the material we discussed in the class. One was Niessen when the clothing is discussed as a political act and also shows the fashion not only belonging to the West. How Karachi fashion week started in 2009, and how Pakistan, India, and Africa are developing as fashion center also reflects thoughts by Lyotard As the western fashion dissolves new places are popping as center of power. I could also relate it to Heidgger age pf anxiety, when the lady was deciding what to wear so that she is not completely standing out of group but also wanted to be an individual.
I learned quite a few things from this documentary. It was interesting to know ho the fashion was inspired by completely two different thoughts. One section presented was confirming to the religious believes and other was totally western. Also, it was interesting to know how clothing is not only dependent on your personal choice but its a political issue, and women get punished by acid attack for not dressing the way they are expected to.
What was difficult for me weird was that how what you wear is not regulated by your values and want but you have to dress to please everyone in society and conform to it. Also, with this constricting rules for dressing how the women express their individuality by dressing.
The three main points to take from documentary is how the worlds of fashion differs greatly from each other. Another important point to notice was one thing can have totally different meaning and importance in one culture than another.
I would explain state of undress as fashion from a different view point. Where clothing is not just a personal issue but also a political issue. There are rules laid by religion and society which the women have to follow. Also, there are different powers in same culture directs the fashion and the ideas.
I’ll admit it, I had no idea that Pakistan has its own fashion week. I suppose I had never really thought of it either. I was aware that certain designers from other countries like Japan, China, Russia and Ukraine were starting to slowly gain more popularity in Western culture, but Pakistan was never a country that crossed my mind. This is probably due to the fact that for a large portion of my life whenever I have heard of Pakistan, it was usually a story on the news of terrorist attacks or the name of a town where American troops were stationed. It is unfortunate that these are the very few things that I, and I am sure many others, associate with the country of Pakistan. The media portrays the country in such a harsh light. It was refreshing to learn more about Pakistan from a source that actually wanted to get across the fact that Pakistan is so much more than a country “full of terrorists” as American media would like you to believe.
One of the lines from watching “States of Undress: Pakistan” that really stuck with me was how they mentioned that fashion is a freedom we take for granted. Traditions are very important in Pakistan, especially when it comes to the clothing women can and cannot wear. The man in the Mosque that Hailey went to visit reminded her that in Pakistan, “Women must cover up or they pose as a danger to society”. That was difficult for me to hear. I respect everyone’s point of view on the matter, but frankly I could not imagine leaving in a type of society where equality between man and woman basically does not exist. To live in a world where men get to deem what is and is not appropriate for women to wear on their bodies is personally something I would never like to be a part of. It is a complicated issue as I understand the pros and cons from each side of the argument. The film told the story of how one women was burned with acid by her husband on her face and other places on her body. Her husband then divorced her, all because he was embarrassed by her wearing one of the latest fashion trends that shower skin. He did not find it to be a modest way of dressing and decided she was being disobedient. Along with finding out that acid attacks on women are very common in Pakistan, the most difficult point for me in the film ultimately had to do with the struggle women go through to break away from the traditional dress of their religion and country. As for the three interesting things I learned from watching “States of Undress: Pakistan”, I was unaware that alcohol was forbidden in Pakistan. I was also unaware that back in 1978 a dictatorship came in to power and overthrew the democracy at the time. I also found it very interesting that bondage is seen a lot on the runways during fashion week since in America that is pretty much unheard of.
One of the main connections I made from this documentary to our class is the ideas of Niessen, particularly the West and the Rest idea. One part that really bothered me had to do with designer jeans. A lot of upscale, designer jeans are made and processed in Pakistan. The Pakistani citizens only have the option of purchasing or owning a pair once they are sent back to Pakistan after Americans have worn them. It is quite sad that these hard working men and women only get to wear their own creations once Americans have gotten sick of them.
For any TMD students who have not yet taken this course, I would suggest enrolling in the Culture, Dress and Appearance course first or at the same time. I would also remind them that it is always important to keep an open mind, especially when it comes to trying to understand cultures that are drastically different from your own. It is important to not write any culture, country, religion or person off just because their values, culture, faith and viewpoints are different from what you are used to. By keeping an open mind, you are able to learn so much more and maybe even realize that your own ideas and thoughts could use a little change. Of course I would also bring up the hijab and the different viewpoints women who wear it have.
I really enjoyed this eye-opening documentary. Ever since I took TMD 224 I have had a fascination with Indian fashion and culture, and how the two are integrated. I think this movie showcases the traditional dress and fashion in Pakistan, and focuses on women specifically, and how their clothing has grown to represent females as a whole. The hijab and niqab, the veil and headdress are an essential part of a Muslim woman’s daily ensemble, as well as their identities. These items of clothing sort of enforce anonymity and modesty, covering up a woman’s mouth so she can’t speak. This movie sheds a light on the culture in Pakistan, and emphasizes women’s roles and how that is conveyed through their dress.
This semester, we have learned a lot about globalization, and through Niessen’s point of view in particular we get some insight on how fashion outside of the Western world was perceived. It was believed that fashion couldn’t exist in Europe, however, with this documentary, we are able to see how Niessen’s points can be argued, as evidenced by the existence of unique Indian clothing being worn today. I always find it interesting how traditional and custom garments have been individualized and evolved throughout history into a personal fashion statement. It is also significant to see how this type of dress has been integrated in American society. Within our country, there are definitely our own trends, but with globalization and diversity, traditional Indian dress has been widely accepted. After watching this documentary, I think my interest in Indian culture and fashion is further cemented, and I would love to continue my studies in this area.