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The Handknitting Association of Iceland has issued a statement regarding a ‘lopapeysa’ sweater given to Chicago Mayor Rahm Emanuel by Minister of Industry and Commerce Ragnheiður Elín Árnadóttir yesterday.
Source: Minister Gives Mayor Icelandic Sweater Made in China | Iceland Review
The internet and social media has brought Iceland closer to the fashion scene in Europe and America. Now we are able to see what is new and in style right away and even see the fashion shows through websites like style.com, youtube.com and even see them streaming live on the designers website. Then there are social media like facebook, Instagram and twitter where we can see how the fashionistas of the world are dressing and what the designers are doing and thinking.
Not that long time ago Iceland got most of its fashion information from American movies and fashion magazines. That would be fine except for the fact that the movies were usually a couple of years old when they arrived to Iceland and the magazines also arrived late. The fashion in Iceland was therefore always a little bit behind Europe and America.
The new media and technology has brought the fashion world closer to Iceland and therefor blurred the line between local and global fashion. The question is did it really changes that much for Icelanders and how they view fashion in general?
Below are some example in how the internet has made it easier to for people all over the world to access the fashion industry.
Dior Haute Couture spring/summer fashion show.
Review of the show and photos on style.com.
Then there were a lot of photos and information on the show on Dior’s Instagram account diormag.com.
When I woke up today it had been snowing through the night. My first thought for the dominating event section was tourism. The reason I put tourism there is that the rise of tourism in Iceland has grown immensely over the last few years. When we started discussing it in our groups in class we decided on the eruption of Eyjafjallajökull was the dominating event because that got the world interested in Iceland.
In Iceland there are a lot of stores that design and sell outdoor clothing that are made for Icelandic weather conditions. It is warm and waterproof jackets and warm and cozy sweaters. It also important that it looks fashionable and people want to wear it both because it’s practical but also because it looks good. The reason I brought up the weather is the people like being warm in cold weather and having a good warm winter coat is nice. But what is more important being warm or being fashionable? I think that fashion plays often a bigger role in how we dress than just practicality, like this Seinfeld clip can show us.
But is the success of stores like 66°North and Farmers Market thanks to the tourism or to the fact that it’s fashionable in Iceland now? And is it fashionable in Iceland now because of the tourism, or the economic crash in 2008 and people are looking for practical and stylist clothing or is it just because of the weather?
PS. I asked my boyfriend to read this over and correct my grammar and he raised an interesting point about the fashionable warm clothes like 66°North, it is very expensive and it is quite flashy, the logo is embroidered in the chest of the jacket so everyone can see what you are wearing. You can get just as good winter coats in way cheaper shops but still we want the brand. So maybe we just want to be in fashion but we fool our self to think we are buying the 66°North coats for the practicality.