File under “Death of Fashion”? The end of the “big name designer” is now officially upon us, it would seem (it’s been coming for a decade at least.) But yet again the changing landscape seems to be taking the World of Fashion by surprise…. (Why?)
“We’re accustomed to witnessing the revolving door at struggling heritage labels. Less so at the top echelons of brands.”
Ah! The “Death of Fashion” yet again. (And again and again.) this is very interesting. The head of the French Federation – the core of the couture world- is writing against a social structure that has been slowly taking place for 40 years (if not longer.)
Consumer-driven ‘buy now’ strategies can damage fashion brands, argues Pascal Morand, executive president of the Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode.
I am making this article required reading next week. I initially thought I’d highlight a quotation or two, but in the end I just wanted to highlight all of it. So…. read and comment, and let’s set aside discussion time for this…