The End of Advertising As We Know It

The highlighted quotation is what got me:
“The head of a big digital agency said to me: “We don’t do story. We facilitate the handshake by moving the cash register closer to the consumer. That’s much more economical and efficient than trying to create demand and desire.”
If this is true, then we’re in for a lot of changes, once this thinking takes fully hold.

The End of Advertising As We Know It | Michael Wolff | LinkedIn.

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