Here’s a thought…
Well… right on the heels of our class discussion on how the “death of fashion” can be seen as a function of the social trends outlined by Heidegger (1949,) McLuhan (1964,) and Bourdieu (1984), this article views these trends as created by millennials…
“People who have grown up in the postmillennial world are changing it all, from who’s allowed to wear the clothes to how they’re bought and sold.”
“Sources of legitimacy” anyone? Make sure you don’t fall into this trap. The current trends are not something that began in 2001… We are living in an historical stream that goes way further back than that.
“As the fashion world begins to look, feel, and think more and more like the real world, a revolution is afoot.”
OK. Let’s see how this plays out. #4 made me roll my eyes a bit…
Transparent skirts, digital fitting rooms and Whatsapp becoming the newest social medium for sharing fashion advice: FashionUnited lists the top ten fashion and retail trends for 2016. #1 Slow Fashion Raf Simons departure from Dior in Oct
I can´t make up my mind, whether this is perhaps an indicator of a shift away from the marketed narcissism of social media or just another representation of the same. Clearly the media is still being used as a platform for her, but now its for her views not views of her. Perhaps just an evolution of the girl’s identity being brought to the social-media-sphere. (I.e. Growing up in public…) Worth a check mark in the “McLuhan moment” box…
Australian teenager with more than 612,000 Instagram followers radically rewrites her ‘self-promoting’ history on social media (and launches new website)
Is it just me, or is it just obvious that you´re going to cringe while reading an article on how Macy´s intends to ´capture´the millenials?
Macy’s needs to attract younger customers. The department store brand, which was a leader in the space for many years, has seen sales drop 1.7% from last year.
Take a look at these and let’s think about what we see. From a fashion-history perspective, what strikes you about this collection of images?
Wish I had read this before class today… Quote of the day:
“But things are changing, and some industry insiders are now predicting the demise of this exhausting and indulgent showcase of designer theatrics as its relevance in an era of fashion democracy, instant gratification and tech innovation is questioned. The fashion formula has, frankly, become tired, and the industry is starting to lag behind others in its lack of creative vision”
Says the Guardian: The haute couture industry has shunned technology for years. But the defection of Apple Music’s boss to a major luxury house suggests things are changing fast
“Shoppers may not have flocked to Irish retailer’s first US store as anticipated on opening day, but executives are hopeful brand’s appeal will grow in the US.”
Here’s an interesting development… Why might Primark not have had the grand opening they seem to have anticipated? Did they miss their moment? Wrong location? Might be an interesting thing for us to look at….
This might be a good time to look at what Erin Gosson has been up to in her analysis of Topshop. Here´s her Web site for the project. There’s a lot of good thinking and overlap with our SWOT analysis unit… Take a look:
Link: The Topshop Project.
Here’s something I haven’t seen before: Not “retro,” not “revival,” not “the ’70’s are back, or the 90’s are back” but “The ’70’s as seen by the 90’s” (or something like that.) In other words, if you needed further proof that the whole thing is disappearing into ever increasing circles inside itself…. look no further.
Link: Disco 2015: Pulp’s charity-shop chic is back | Fashion | The Guardian.