Tapping Generation Z 

“They have no idea a technological revolution has occurred.”
Just like I had no idea a communications revolution had occurred by the time I was a teenager.(in the 1970s…)

Today’s post-millennial teenagers have grown up with fundamentally different values, attitudes and consumer behaviours. BoF reports.

Source: Tapping Generation Z | Intelligence | BoF


Article on the shift away from logos

Another look at why people aren’t buying goods with logos.



Zady Wants To Slow Down Fast Fashion With A New Sustainability Standard

So, is this what fast fashion will flip into? Or is the profit motive all too strong? OR: Can sustainability become a profit motive? (Will we pay more for this kind of approach? Think junk food vs. fresh produce?)

Your cotton T-shirt required more than 2,700 liters of water to produce and new industry standards would make sure you knew that.

Source: Zady Wants To Slow Down Fast Fashion With A New Sustainability Standard | Fast Company | Business + Innovation

Amidst the Russian Crisis, a Shift to Domestic Brands?

“…the current political moment, and the anti-western patriotism that informs it, could also be a boon for domestic designers, as consumers may want to shift their purchases to something “Made in Russia,” says Alexander Shumsky, President and founder of MBFW Russia.”

Interesting zeitgeist discussion of Russian fashion developments. Politics, economics, local vs. global… All that good stuff!

Amidst the Russian Crisis, a Shift to Domestic Brands?.

Can hipsters save the world?

 Hipsters modelled by Jimmy ‘Bear Face’ Woodshot for the Observer Photograph: Joseph Ford/Observer
Link to article: Can hipsters save the world? | UK news | The Guardian.

Here’s one for the Zeitgeist discussion. Perhaps the article is a little overheated, but once the “trendiness” wear off, we may actually have seen, in the “hipsters,” a sign of the changing Zeitgeist in our time.

Get past the breathless hype, and consider the McLuhan-esque aspect of what is being discussed here. For example:

“In Britain the department stores were slow to catch on to the internet, much slower than their American equivalents,” he told me. “That void created space for new companies, like Asos and the Net a Porter group, to spring up. People don’t realise it, but Britain’s online fashion businesses have been worth more than $10bn. New York and the Bay Area in California don’t come close to that.” Lyst has expanded quickly, from 20 employees to 80 in the past year alone, and occupied four different spaces.

Also this idea of overlapping worlds and the development of creative spaces that make London (in this case) a good place for development like this.

According to McWilliams, the capital’s talent pool, continually refreshed by immigration, is what sets it apart. “People do seem to be more creative in London,” he told me. “The mix of races, genders and backgrounds seems to generate a flow of ideas. Other parts of the economy might move out of London, but anything that depends on creativity will remain London-based.” While other jobs are increasingly replaced by machines, those that demand a constant stream of creative thinking will endure.

Get past the overheated enthusiasm, and the article may well contain clues as to where we are going. Maybe it’s the hipsters, after all…

icelandic zeitgeist1

Following the big financial collapse in 2008 in Iceland many people experienced that their budget tightened heavily. Also the import to Iceland halted because of the bad credit and reputation Icelandic companies got after their shenanigans.

When recession hits it often seems that “fashion” grows more conservative. Skirts get longer, necklines rise and body hair gets to grow more freely. In Iceland it is now easier to recycle your wardrobe, without just donating it to charity. The internet, and Facebook of course helps tremendously. There is a lot of groups that you can sign up for to buy and sell clothes and you can specify your group selection to your taste. Even if more than six years have past many Icelanders seem more conscious about their consumption and that alone is something to celebrate!

Temporary trends doesn’t seem as important anymore and anything goes!

quality over quantity, less is more, world peace and all that!

Billionaires Are Reportedly Paying $4,000 For A Titanium Toothbrush

Billionaires Are Reportedly Paying $4,000 For A Titanium Toothbrush.

14.   The society which rests on modern industry is not accidentally or superficially spectacular, it is fundamentally spectaclist. In the spectacle, which is the image of the ruling economy, the goal is nothing, development everything. The spectacle aims at nothing other than itself.

15.   As the indispensable decoration of the objects produced today, as the general expose of the rationality of the system, as the advanced economic sector which directly shapes a growing multitude of image-objects, the spectacle is the main production of present-day society.

16.  The spectacle subjugates living men to itself to the extent that the economy has totally subjugated them. It is no more than the economy developing for itself. It is the true reflection of the production of things, and the false objectification of the producers.

Guy Debord. (1970)  “The Society of the Spectacle” Ch. 1 Detroit: Black and Red.