OK. Let’s see how this plays out. #4 made me roll my eyes a bit…
Transparent skirts, digital fitting rooms and Whatsapp becoming the newest social medium for sharing fashion advice: FashionUnited lists the top ten fashion and retail trends for 2016. #1 Slow Fashion Raf Simons departure from Dior in Oct
Source: Top 10 Fashion and Retail Trends for 2016 Continue reading
Simmel discussed how fashion is the product of class distinctions. I think this is a great thing to use in the EOT papers especially if you are focusing on older brands because today much of fashion isn’t to make your caste stand out but instead is focused more on quick affordable and comfort. Simmel would be a great example to use when discussing zeitgeist sections like technology and innovation. Perhaps technology and innovation also plays into why fashion in 2015 sometimes overlooks class distinction when considering fast fashion. Simmel and Lipovetsky would be good authors for papers that discuss changes of long term companies.
Heidegger is a great author to utilize for EOT papers because he describes the relationship of us to the world, which is a great way to describe media today. Heidegger also makes the point that distance between space and time are becoming smaller. This is a significant point for zeitgeist topics like media. Media usage closes the gaps between time and space because anything can be viewed anywhere and anytime all around the world. Although Heidegger was before the quick media usage of today he understood that it would become a large part of how humans interact in the future.
One author that could be beneficial when writing the final paper is Geertz who believes that “man is an animal suspended in webs of significance he himself has spun”. Geertz believes that culture is these webs. He believes that finding meaning in this culture is interpretive. Culture is understood within context. This is what he describes as thick description. Whereas thin description is what you are immediately seeing on the surface, thick description is the meaning behind it. This relates to our final paper because our paper is basically a thick description of our chosen topic. To understand a problem with a fashion client you need to analyze the reasoning behind the problem. The fashion world and the problems within it are “webs of significance”. In order to understand and give answers to a chosen client’s problem we must analyze and see the meaning behind what we see on the surface. We must give a thick description of the problem, and this will explain our reasoning for advising the client in the way we do.
Another author is McLuhan, who wrote about “the medium is the message”. This means that the medium in which you receive a message is becoming just as important or more important than the message itself. This relates to fashion and our final clients because technology has changed fashion and the way we view it. Social media and other mediums in which people follow fashion has drastically changed the fashion world for our clients, and with this can come problems. Another theory of McLuhan’s is the global village. This says that we are now a global village because we can access information anywhere on the globe without physically being there. This could help with our clients as we can compare what they are doing or not doing to other companys/clients around the world. We can also see if being so globally present is something that is helping or hurting our specific client. Another theory of McLuhan’s is the tetrad of technological effects, as we now have many new forms of technology which means many more ways to broadcast fashion. This is important to a fashion client because technology now plays a huge roll in all fashion companies, we can see what they are doing or not doing when it comes to advancing technology and see if this plays a roll in their particular problem, or it may be part of their solution.
Lipovetsky talks about the 100 years of high fashion and how the class differences are going away and people are looking for high fashion. High fashion is always evolving and this can help a client. Lipovetsky explains that more people are wearing what they see available and are wearing similar items. There isn’t a class difference of what people wear anymore. Anyone can wear what is in high fashion based on all different designers making these top items in different prices. Fast Fashion allows these lower end brands to thrive because they are following the trends of high fashion. If a client is to follow Lipovetsky’s advice with how more people are wearing what is popular and not class differences they will be able to strive.
Another author that I found beneficial to students while writing their EOT papers was Lipovetsky. Lipovetsky is known for his writings on the 100 years fashion which ranges from 1860 to the late 1960s. He also discusses the democratization of fashion which is fashion beginning to belong to more than the upper class due to class barriers being eroded. Fashion is for more than just the upper class. Many students can involve this author in their papers because this is essentially the history of fashion. When using this author for support in their paper, students, can discuss the local/global elements. For example, a paper topic could be a company creating a more affordable sub-brand in the U.S. for their client to increase poor sales in the U.S. compared to their successful market in Europe. We can support this company’s move with the writings of Lipovetsky. He states everyone is interested in high fashion not just the upper class, therefore you can tell your client that there is a need to produce a sub-brand or make a more affordable product for your client.
Pop culture has changed fashion in more ways than the average person would think. In today’s society many people are following the trends and not as much as the designers. McLuhan, talks about how technology has reshaped the human experience and there are no longer limited or geographical temporal zones. He states that the presence of media and technology in society is more impacting on culture than the actual content within the media. Pop culture today has made it so it is not just about high fashion and who makes it McLuhan disuses. He states that “we are no longer limited to geographical or temporal zones” It is about the creating of iconic images served a purpose and mass- production. In todays society it is not about what you wear but what type of style and who has worn it that is an iconic influence. Relating a client would be very useful. You can show how McLuhan would be useful to a client because if the companies follow the trend they will have a bigger customer base than just relying on their name brand.
Marshall McLuhan is an author that can be very helpful to students while writing their end of term papers. His theory focuses on technology and he has three major points; extensions of self, the global village and the medium is the message. This theory suggests that as technology changes the culture around us changes and as the culture changes the fashions around us change as well. Students can use McLuhan’s three points to provide support on their topics, such as the zeitgeist. There are many topics we covered in class while talking about the zeitgeist that included technology and the media that comes along with it. McLuhan’s Global Village where everyone knows everyone’s business could be used as support in their EOT paper, for example. Today, technology has become an entity that has connected the entire world and may be important to many students clients in their EOT paper.