Zady Wants To Slow Down Fast Fashion With A New Sustainability Standard

So, is this what fast fashion will flip into? Or is the profit motive all too strong? OR: Can sustainability become a profit motive? (Will we pay more for this kind of approach? Think junk food vs. fresh produce?)

Your cotton T-shirt required more than 2,700 liters of water to produce and new industry standards would make sure you knew that.

Source: Zady Wants To Slow Down Fast Fashion With A New Sustainability Standard | Fast Company | Business + Innovation

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