Gap’s Targeting of Broke Young Hipsters Viewed as Flawed

Weighed down by higher-than-average unemployment, student- loan debt and concerns that the economy will continue to struggle, Americans 18 to 34 years old are increasingly reluctant to shop, according to researcher WSL Strategic Retail.”

I’m taking bets that they’ll start targeting aging boomers instead…

Gap’s Targeting of Broke Young Hipsters Viewed as Flawed – Businessweek.