The 20 Most Influential Personal Style Bloggers Right Now

Link to article: The 20 Most Influential Personal Style Bloggers Right Now – Fashionista.

Just in time for our “how does fashion move (here)” discussion!

What I find especially interesting is how they determine their ranking in making these bloggers the “most influential in the world” (the world!)

They considered:

  • Instagram, Twitter, Facebook, YouTube and Pinterest followers, as well as website traffic. These numbers gave us a snapshot of how many people these bloggers are reaching every day.
  • Brand extensions. We gave props to bloggers who have used their influence to create original products.
  • It factor. We talked to industry insiders about whom advertisers are loving right now, and who is moving the most products via affiliate links.
  • Google News searches. Headline makers were rewarded for extending their reach beyond their own network.

Notice how all the influence (except #3 “It Factor”) is measured in Internet traffic and positioning. Not that that is in any way odd – these are after all bloggers, but the complete absence of overlap with any other media is significant, especially coming directly out of a McLuhan lecture…

I would also wonder about the preponderance of Los Angeles-based bloggers. If it isn’t just bias on the behalf of the Fashionista editors (and it might well be, but how to determine this?) then what does that mean?