I, narcissist – vanity, social media, and the human condition

If fashion is about creating images for display in society and is adopted on the basis of what we see in the mirror. What happens when all life is lived in front of a mirror?

“Are the likes of Instagram and Facebook turning us all into vain and attention-seeking narcissists, or were we that way to begin with?”

Source: I, narcissist – vanity, social media, and the human condition | World news | The Guardian

And further:

I thought my Instagram was all mine, until the algorithm proved me wrong

I was starting to understand just how much of my life was subsumed by these companies. But that it’s already too late. “Technological change happens slowly,” he said. “It’s like a warming up and by the time you realize it’s hot, you’ve melted.”

 

A Rabble-Rousing Posse Is Driving Fashion Into the Future – Vogue

Well… right on the heels of our class discussion on how the “death of fashion” can be seen as a function of the social trends outlined by Heidegger (1949,) McLuhan (1964,) and Bourdieu (1984), this article views these trends as created by millennials…

“People who have grown up in the postmillennial world are changing it all, from who’s allowed to wear the clothes to how they’re bought and sold.”

“Sources of legitimacy” anyone? Make sure you don’t fall into this trap. The current trends are not something that began in 2001… We are living in an historical stream that goes way further back than that.

Source: A Rabble-Rousing Posse Is Driving Fashion Into the Future – Vogue

“As the fashion world begins to look, feel, and think more and more like the real world, a revolution is afoot.”

Macy’s has a master plan to capture the most difficult customers 

Is it just me, or is it just obvious that you´re going to cringe while reading an article on how Macy´s intends to ´capture´the millenials?

Macy’s needs to attract younger customers. The department store brand, which was a leader in the space for many years, has seen sales drop 1.7% from last year.

Source: Macy’s has a master plan to capture the most difficult customers | Business Insider India

Another Discussion of the Implications of Fast Fashion

http://www.wwd.com/fashion-news/fashion-features/livia-firth-blasts-fast-fashion-players-7656471?module=hp-topstories

 

” ‘Consumers have become adept at ‘[divorcing] the clothes we buy from the fact that living, breathing people make them,’ meaning the key to change lies in ‘reconnection and recognition that the supply chain is comprised of real people,’ ” 

I think this relates both to the fast fashion discussion, as well as trend forecasting. With raised awareness will come a need for new methods. The younger generation is becoming increasingly concerned with these issues, and old means of production might not cut it anymore.