The Digital Iceberg

Well here’s a “McLuhan moment” if I ever saw one. Predictions in here that 99% of the luxury goods market will be on line.
(Quote of the day: “’At the end of the day, you need content,’ underscores Chanel’s Pavlovsky.” Perhaps he should read McLuhan and see what actually is the content here.)

Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.

Source: The Digital Iceberg | Fashion-Tech | BoF

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Essena O’Neill quits Instagram claiming social media ‘is not real life’ | Media | The Guardian

I can´t make up my mind, whether this is perhaps an indicator of a shift away from the marketed narcissism of social media or just another representation of the same. Clearly the media is still being used as a platform for her, but now its for her views not views of her. Perhaps just an evolution of the girl’s identity being brought to the social-media-sphere. (I.e. Growing up in public…) Worth a check mark in the “McLuhan moment” box…

Australian teenager with more than 612,000 Instagram followers radically rewrites her ‘self-promoting’ history on social media (and launches new website)

Source: Essena O’Neill quits Instagram claiming social media ‘is not real life’ | Media | The Guardian

Alta Moda’s Luxurious Fashion Show – The New Yorker

Here is side of the “fashion world” that is rather different from the one in my last post. How is it that these two worlds can be the same place? (Can they?)

On the Italian Riviera, Dolce & Gabbana’s wealthiest clients dance, drink, and compete to buy couture.

Source: Alta Moda’s Luxurious Fashion Show – The New Yorker

As Apple Watch launches, smartwatch app makers explore new interfaces | Technology | The Guardian

A McLuhan moment, or just hype? The APPLE WATCH is coming! OMG!OMG! (Or is it a Segway…?)
Quotation of the day:
“It wouldn’t surprise me if folks eventually began watching videos on the watch — people will watch videos on anything — but at the start, the watch seems like it provides you with quick feedback, small bits of information that you can transact on. Deeper actions will occur on the phone.”
Fast, fast, fast, eh? It’s an interesting point to consider where this will go IF it takes off and lower-priced competitors start to show up (and better battery life.) The screen is the thing, but now….?
As Apple Watch launches, smartwatch app makers explore new interfaces | Technology | The Guardian.

Disco 2015: Pulp’s charity-shop chic is back | Fashion | The Guardian

Here’s something I haven’t seen before: Not “retro,” not “revival,” not “the ’70’s are back, or the 90’s are back” but “The ’70’s as seen by the 90’s” (or something like that.) In other words, if you needed further proof that the whole thing is disappearing into ever increasing circles inside itself…. look no further.
Link: Disco 2015: Pulp’s charity-shop chic is back | Fashion | The Guardian.

Is Another Fashion Week the Answer?

Just bumped into an editorial from last month on BoF. Link: Week in Review | Is Another Fashion Week the Answer? – The Business of Fashion.

This has been an increasingly apparent problem in the fashion business for a number of years now. I think adding more fashion weeks, especially to New York, seems more like desperation than innovation. It will be interesting to keep an eye on this.
But as the writer wonders: What else to do? This might be worth a terms-worth of discussion, but worlds change and structures change and sooner or later the former elite has to let go…

It’s Oscars Night!

Here’s an interesting article on the occasion of Oscars Night. (Actually it gets more interesting as you go along. You just have to get through the first bit….)
The quotation to think about comes toward the end:

So powerful is the potential for Oscar glory for fashion brands that Tom Ford withdrew from his London fashion week catwalk presentation last week to focus his attention on dressing the stars at the Dolby Theatre

“He was angry that the two events clashed,” says Catherine Hayward, fashion director at Esquire magazine. “So he made a strategic decision not to show his collection because he would also miss out on crucial press coverage – in media terms, nothing can compete with the Oscars now.”

http://www.theguardian.com/film/2015/feb/22/leading-men-do-battle-on-scars-red-carpet-eddie-redmayne-fashion