The Digital Iceberg

Well here’s a “McLuhan moment” if I ever saw one. Predictions in here that 99% of the luxury goods market will be on line.
(Quote of the day: “’At the end of the day, you need content,’ underscores Chanel’s Pavlovsky.” Perhaps he should read McLuhan and see what actually is the content here.)

Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.

Source: The Digital Iceberg | Fashion-Tech | BoF

Alta Moda’s Luxurious Fashion Show – The New Yorker

Here is side of the “fashion world” that is rather different from the one in my last post. How is it that these two worlds can be the same place? (Can they?)

On the Italian Riviera, Dolce & Gabbana’s wealthiest clients dance, drink, and compete to buy couture.

Source: Alta Moda’s Luxurious Fashion Show – The New Yorker

As Apple Watch launches, smartwatch app makers explore new interfaces | Technology | The Guardian

A McLuhan moment, or just hype? The APPLE WATCH is coming! OMG!OMG! (Or is it a Segway…?)
Quotation of the day:
“It wouldn’t surprise me if folks eventually began watching videos on the watch — people will watch videos on anything — but at the start, the watch seems like it provides you with quick feedback, small bits of information that you can transact on. Deeper actions will occur on the phone.”
Fast, fast, fast, eh? It’s an interesting point to consider where this will go IF it takes off and lower-priced competitors start to show up (and better battery life.) The screen is the thing, but now….?
As Apple Watch launches, smartwatch app makers explore new interfaces | Technology | The Guardian.

Amidst the Russian Crisis, a Shift to Domestic Brands?

“…the current political moment, and the anti-western patriotism that informs it, could also be a boon for domestic designers, as consumers may want to shift their purchases to something “Made in Russia,” says Alexander Shumsky, President and founder of MBFW Russia.”

Interesting zeitgeist discussion of Russian fashion developments. Politics, economics, local vs. global… All that good stuff!

Amidst the Russian Crisis, a Shift to Domestic Brands?.