Can hipsters save the world?

 Hipsters modelled by Jimmy ‘Bear Face’ Woodshot for the Observer Photograph: Joseph Ford/Observer
Link to article: Can hipsters save the world? | UK news | The Guardian.

Here’s one for the Zeitgeist discussion. Perhaps the article is a little overheated, but once the “trendiness” wear off, we may actually have seen, in the “hipsters,” a sign of the changing Zeitgeist in our time.

Get past the breathless hype, and consider the McLuhan-esque aspect of what is being discussed here. For example:

“In Britain the department stores were slow to catch on to the internet, much slower than their American equivalents,” he told me. “That void created space for new companies, like Asos and the Net a Porter group, to spring up. People don’t realise it, but Britain’s online fashion businesses have been worth more than $10bn. New York and the Bay Area in California don’t come close to that.” Lyst has expanded quickly, from 20 employees to 80 in the past year alone, and occupied four different spaces.

Also this idea of overlapping worlds and the development of creative spaces that make London (in this case) a good place for development like this.

According to McWilliams, the capital’s talent pool, continually refreshed by immigration, is what sets it apart. “People do seem to be more creative in London,” he told me. “The mix of races, genders and backgrounds seems to generate a flow of ideas. Other parts of the economy might move out of London, but anything that depends on creativity will remain London-based.” While other jobs are increasingly replaced by machines, those that demand a constant stream of creative thinking will endure.

Get past the overheated enthusiasm, and the article may well contain clues as to where we are going. Maybe it’s the hipsters, after all…

Influences of Youth in the Fashion Industry

Business of Fashion – Students at Work

This Business of Fashion article discusses the influences presented by the college student within the current state of fashion businesses. More often now, we are seeing prominent designer houses (like Dior), engaging with college  students and scouting talent at younger ages. Given our discussion of the Zeitgeist, I think this is an interesting reflection of what is influencing trends. Youth seems to be a major factor in the representation of many brands. It’s the reason designers choose young stars to represent their brands (like Elle Fanning for Rodarte or Hailee Steinfeld for Miu Miu). These are young women who are in the beginning stages of their careers. There’s a desire to sign these girls before they’re well known, while they’re still “up-and-coming.” One current trend that can be taken away from this is the need to have the latest and greatest, before anyone else knows about it.