Uncanniness

A time that I felt out of place in the fashion world was when I went abroad. The month before I left, I researched what Italian women wore and I bought clothes that were similar to the styles I saw. Although this helped me slightly, I still stuck out like a sore thumb. Even when I thought I was doing a good job blending in, promoters for travel companies would come up to me to promote student trips, Italians would talk to me in English and even other tourists would ask me questions in English. After a few weeks, I reevaluated my clothes and I realized one of my biggest give aways for looking like an American was wearing leggings and going to class with wet hair. Italians rarely wear them and they typically wear jeans or dress pants. They also would never leave the house with wet hair because it is seen as sloppy and unprofessional. I started always wearing jeans and dressing up a bit more for class. I also started showering at night so that my hair would be dry for class the following day.

The most rewarding moment after I made these changes was walking through the leather market. Usually all of the vendors speak in English trying to get tourists to spend their money on products. I went into a small shop and the store owner immediately started speaking to me in Italian. I had to slow her down and tell her I was American and she said, “Oh, I’m sorry I thought you were Italian.” It made my day.

After returning to America, I still find myself dressing up more than the average college student and I try my best to not leave the house with wet hair. One of the biggest changes I have realized if how uncomfortable I feel leaving the house in leggings. I became so used to wearing jeans every day that when I wear leggings now I feel underdressed and inappropriate.

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Fashion in Media

As our world evolves more and more with technology it makes the world we live in a smaller place. With just a click of a button we can see what people all over the world are wearing “right now.” With social media being a main platform for people to look to for fashion, media influencers has become a growing profession. Companies pay these media influencers to promote their products on their platforms so that their followers want to purchase that item. This goes along with DeBord’s spectacle of “having,” people are fixated on having the hottest and trendiest items.

From big names like the Kardashians to some of the top fashion bloggers on the internet (and one of my personal favorites) @OhhCouture, people want what famous people have. It is a sign of status. The fashion world has geared us to think that if we buy the most fashion forward item that all of the celebrities are wearing, people will view us as more beautiful and maybe even more popular. A personal example would be Kylie Jenner wearing sued solid color nude and grey hats. Every time I see someone wearing one of those hats I instantly think of Kylie. I go back and forth if I want to purchase one for myself because I can’t decide if I want to join the trend or fight it.

Blog Assignment 1: Zeitgeist

My initial speculations of the zeitgeist map was that there was more information that went into establishing a fashion segment than I expected. I didn’t think that politics and the economy would affect trends as much as it really does. The obvious sections of the zeitgeist map were the pop-culture icons and the trend setters. The not-so-obvious were the technology and the political. I look forward to distinguishing the not-so-obvious sections of the map and to identify the fashion era we are in.