The most significant time in my life that I felt uncanniness was during a recent interview. It was for an internship, that was going to give me credit towards my public relations minor. The company focused on event planning; things like weddings, galas, sweet sixteens’s, etc. I was in contact with the owner back and forth, for a month prior. She did not specify what the dress code was for the interview so naturally I dress business casual. Wearing a color blocked vince dress, with a black blazer and heels I walk into the not so safe looking warehouse for the interview. I walk in and am greeted by a mountain of clutter and 3 employee’s working on different crafts / tasks. The boss was wearing ripped jeans that looked 2 sizes too small and a black t shirt that left little to the imagination. I should’ve seen the red flags but I continued to follow through with the interview. I would never have expected to be interviewed by someone dressed like she was. I felt more professional and prepared than she was, even beyond the appearance factor. It was slightly uncomfortable but it gave me a clear idea of what it would be like to be apart of her event planning team. I thanked her for the opportunity but took my interest and time to a place that I would benefit from.
Social Media is EVERYTHING in 2016. It is the resource for gossip, announcements, fitness, food, and most important fashion. One of the biggest source is Instagram. Someone’s outfit is on display in every photo whether it be directly related or not. The viewers might not immediately mentally remember the video for the clothes but subconsciously they do. However it is not uncommon for people to re-create looks found on Instagram. Icons like the Kardashian Klan, Selena Gomez and Blake Lively are constantly being looked at for fashion inspiration. Some stores even market their clothes with a picture of a celebrity wearing a similar one. Here is an example.
The “World of Fashion” is a BOLD term to use. There are countless area’s of the world where fashion means something different. Instagram gives every aspect of those area’s depending on where you look. Someone following people like the Kardashians are going to see high end designers and not realistic everyday outfits. Yet we are regular people are able to pull bits and pieces of their luxurious life into ours. A perfect example is shown above. You might not necessarily wear it the way Kylie did but you are able to incorporate it into a more casual ensemble.
The word zeitgeist can be translated to “spirit of time”. That being said a zeitgeist of fashion would be the spirit of fashion in that time period. Would you be able to map the spirit of fashion in 2016? Easier said than done. We live in a world where there are no longer dividing lines between trends, style icons and “IT” designers. Why is this? Who started this movement? How did the lines become so blurred? All questions that have not been solved, yet asked over and over again. The purpose of the zeitgeist map is to be able to see where the industry is going to be in 6 months or even a year. This is called futuring or better known as forecasting.
Today I made my very first zeitgeist map. Strange because I’ve always considered being a trend forecaster a possible career path. At first glance it looked like it would be a breeze. Boy, was I wrong. The dominating categories were next to impossible, to be able to narrow down such a broad industry to one word. For example, a dominating social group? That could be celebrities, athletes, or even well known social media accounts. The outlets to gather fashion sense is overflowing. There are many other categories in the zeitgeist map that presented this confusion. Although it was hard to fill out, I can see this being an important tool and resource to analyze.