In today’s day and age, media has such a strong influence on fashion. We are inendated with images of celebrities and socialites wearing the latest styles and trends. Social media outlets such as Instagram, Facebook, Twitter, etc. all show us what is “hot” in fashion. I know myself as well as others follow celebrities that we feel are style icons on social media to see what they will wear next. Examples of this are: the Kardashians, Gigi Hadid, Hailey Baldwin, etc. Some of these icons even have their own apps in which they give people advice on what to wear, how to do one’s makeup, and even how to act in today’s society. These people’s influence directly effects the fashion market and consumer’s demands. Examples of this are shown below where consumers try to replicate what the celebs are wearing.