With the new image of the body types in the fashion industry, and more acceptance of the plus sizes as a market. Most of the brand serve this section of the market. Brandy Melville which was ranked no. 1 among the brands popular for teens, do not sell plus sizes. With changing lifestyle and increasing obesity rate in teens, this might be issue of concern to the brand.
This also is a major concern for the brand image, and is perceived as negative. Currently on runway and photo shoots of the new collections, plus sizes models are increasingly appearing and making strong statements in the fashion world. 65% of the consumer still feels that the plus sizes are being ignored, with the changing outlook to this the brand have started expanding their plus size collections. Considering the current scenario and attitude toward plus sizes, Brandy Melville as a brand must be interested in viewing the plus size as their new project.