For my end of term paper I will be focusing on Stella McCartney and her business/brand. It is something that I am especially interested in because I follow along with the same moral and ethical practices that she does. She is focused on stopping animal cruelty and making high end products in a more ethical and sustainable way. Her clothing is worn by people and celebrities all over the world. However, the majority of them still wear clothing from other designers that is not as sustainable and that use animal products.
One problem that I would like to discuss fixing is that she should make her clients even more aware of what she is doing to ethically change fashion, and she should help to change other designers and brands to make them more aware of this situation.