For my end of term client I choose Brandy Melville. Their world of fashion revolves around social media, the problem with that is the image that they portray of their perfect customer. A tall skinny light skinned girl that essentially parades around with minimal clothing on. The challenge for the future is how are they expected to grow their brand when they project discriminatory images and build walls up to keep out unwanted customers. If by the year 2020 the average american is going to be biracial, then how can they sustain sales in the years to come.