I wrote about J.Crew for my Zeitgeist paper as well. Before, I spoke about how J.Crew is a style leader and a fashion look, all the while having a strong standing in the market segment and popular culture. This time I would like to take a different approach and talk about J.Crew’s sustainability. So far I have only been able to research what is on the surface. “At J.Crew, we believe that we have a responsibility to our planet and that it is important that we make as little impact on the environment as possible.” As nice as that sounds, I have no idea what they have done to create as little an impact as possible. They do not make it as well known as some other brands have. I am aware that J.Crew has been working on developing five different programs in areas such as waste minimization and energy efficiency, but I am going to delve deeper and see if they are all talk or if they are actually consistently working on taking strives to having a greener company. Here’s to hoping they have indeed worked on becoming a more sustainable company, as I feel that nowadays people will turn away from companies that are not putting the earth first. Therefore, this should be important to them as they now know how much one lousy, lazily constructed sweater can severely hurt their revenue and have customers creating angry blog posts.