For my end of term client I chose the clothing company Free People. Free People goes back to the 1970s where is was created to give the youthful and the younger generation a little freedom in the clothes they wore. Free People used to exclusively be sold at Urban Outfitters. The creator of Free People saw the opportunity that his line was well liked their and soon separated into a business of his own. For a while Free People took on many different personalities of brands; Anthropology, Bulldog, Ecote.
Free people has tried to establish an image towards women. The image of femininity, spirit and courage. They then ventured toward women in their 20s, creating a brand that implies creativity, individuality, intelligence while still being affordable and great quality. Free People also offers a laid back look and even can offer a Tom Boy look, they’re styles are so eclectic and different and in a way everyone can find what they are looking for.
I think my topic will center around the idea. Is Free People going to survive in our generation because of fast fashion. Free Peoples prices are on the higher end and with our generation we have places like H&M, Forever21 and Zara and those are just a few. They offer similar fashion but with lower prices. Free People always revolves around the same kind of style. While on the other hand all of these Fast Fashion stores are ever changing with the fashion. Will Free People continue to have success?