The new realities of VR and retail 

™”In societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles. Everything that was directly lived has moved away into a representation.”

~Guy Debord. The Society of The Spectacle §1. 1970 (1967)

“Virtual reality has long occupied only gaming and science fiction realms. But now that the technology is available, is it a fit for retail?” 

Source: The new realities of VR and retail | Retail Dive

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