The Digital Iceberg

Well here’s a “McLuhan moment” if I ever saw one. Predictions in here that 99% of the luxury goods market will be on line.
(Quote of the day: “’At the end of the day, you need content,’ underscores Chanel’s Pavlovsky.” Perhaps he should read McLuhan and see what actually is the content here.)

Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.

Source: The Digital Iceberg | Fashion-Tech | BoF


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