When looking at the global and local markets of our world, it is clear that these ideas are beginning to mesh together. The global market can be extended into the local market, and vise versa. This is due to technology. McLuhan states perfectly in his theory of the global village that, “we are no longer limited to geographical or temporal zones”. Viewing this advancement through the theories of Marshall McLuhan, it is easy to see the connection between technology and one’s self. We are taking what we know and what we feel and see and transmitting it through a virtual world for everyone to see. We’ve created the power of technology and its reshaping the way we live and communicate today.