The second topic I think is most beneficial to students EOT paper is McLuhan’s theory that explains how media is an extension of us. This theory discusses how technology is extensions of both our physical and nervous systems, literally meaning that technology is connected to us. The relation to a position paper topic could be both pop culture and local and global world. Students could use his theory to explain how much this relates to present day by how much media and technology affect fashion(pop culture). Today media is a portal that connects the entire world both culturally and with fashion, local and global influences. We can find and access trends with media and new technologies. This is relevant for current fashion brands and EOT paper topics because it displays how imperative if is for those fashions to have a presence in media and technology, if they want to be successful.