I am performing my SWOT analysis on Rocky Clark Clothing, a hemp clothing company that I started in August. I studied why hemp fiber should be used for clothing right now- sustainable, durable, with legalization of industrial hemp it will be trend. I also studied how I can use the spectacle of pop culture to market my clothes. By having a musician or athlete of my choice wear my clothing it will drive up the popularity.
Strength’s: hemp is sustainable and eco-friendly and will be in the zeitgeist within 5 years. building brand image from the bottom-up gives me control of direction.
Weaknesses: small company with no money- hard to accomplish obtaining a celeb. hemp is illegal to grow in US- high prices. still in school learning.
Opportunities: finding local musicians and athletes to wear RC- cheap. Hemp is budding industry, RC will be on forefront.
Threats: Hemp is illegal, weed stigma, hippie stigma, not finding capital for launch.