For my end of term paper I am focusing on why converse should advertise that their shoes are eco-friendly. I am going to suggest for Converse to show this strength that they have yet to utilize.
Strengths- Converse is owned by Nike which is a company that is known for being eco-friendly, this could help in their long-term production and advertising.
Weaknesses- A weakness Converse has is that they don’t advertise much at all, they don’t have stores of their own, meaning the consumer has the few choices offered at stores like DSW and online purchasing.
Opportunities- If they advertised their products as eco-friendly they could bring in customers that are environmentally concerned and compete with other eco-friendly shoe companies.
Threats- Many shoe companies advertise how eco friendly they are because most consumers like to know this information about companies they support.