This year I have learned a lot about what aspects of fashion are currently popular. One main thing I have found is that fast fashion is typically desired since the trends change so rapidly. For my final paper I am suggesting that Hollister creates a more fast fashion line. Hollister has started to become less popular with their desired teen age group. During this course I have done research on some fast fashion brands including H&M, Forever 21, etc. What I found is that their fast fashion approach has stolen the attention away from brands such as Hollister and Abercrombie.
Strengths: brand history, comfortable clothing, true Southern California image
Weaknesses: higher price points than competitors, slower at keeping up with new trends, beginning to lose target market
Opportunities: fast fashion line would help them keep up with quick changing trends, bring back lost customers
Threats: labor costs, many competitors