A Map of The World

This year I have learned a lot about what aspects of fashion are currently popular. One main thing I have found is that fast fashion is typically desired since the trends change so rapidly. For my final paper I am suggesting that Hollister creates a more fast fashion line. Hollister has started to become less popular with their desired teen age group. During this course I have done research on some fast fashion brands including H&M, Forever 21, etc. What I found is that their fast fashion approach has stolen the attention away from brands such as Hollister and Abercrombie.

Strengths: brand history, comfortable clothing, true Southern California image

Weaknesses: higher price points than competitors, slower at keeping up with new trends, beginning to lose target market

Opportunities: fast fashion line would help them keep up with quick changing trends, bring back lost customers

Threats: labor costs, many competitors


2 thoughts on “A Map of The World

  1. I agree with you in the sense that if Hollister became more of a fast fashion store then they would benefit greatly by making those changes. It can easily be seen that Hollister and Abercrombie are no longer the hot commodity that they once were because stores like Forever 21 and H&M have become more popular. I feel that it is because the store is so expensive, they also target teens in middle school and being that they are still young and don’t have money to be spending on tank tops that are $35 and their parents don’t want to spend that kind of money either so that makes them resort to fast fashion shops like Forever 21. I feel if they made changes and lowered their prices then maybe they would be able to get more costumers because their products have good quality they are just a little too pricey. I think your recommendation of them transitioning into a fast fashion line is a really smart idea and would really help them to benefit their brand as whole!

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