While interning at PUMA this summer on their product development team I learned a lot. The most interesting thing, to me, that I saw was when I was in a fitting and they put the model in sweatpants that the rise was too low on him to be able to squat, run or do anything that involved working out. I was so confused why this was part of the new line so I was like wait why would a guy want to buy work out sweatpants when they can’t work out in them… and they told me that today people are wearing work out clothing while not even working out. I was like wow you guys are right! But i was surprised that they were actually making a sweat pant for that reason. So since then i have noticed how much i do that and how many people in my classes, when I’m out for coffee, in a grocery store, in a mall etc. how many people follow this trend. So for my fieldwork I just mentally noticed everywhere i went how many people were wearing athletic wear and weren’t in the gym. It was ALOT of people. So for my third paper I wrote about how PUMA can continue doing this with more “cool” looking athletic wear.. like how girls are wearing sports bras with cross crosses in the back or work out tanks with no backs just because they look cool and not because they are functional also with the influence Rihanna and Rickie Fowler has been on American consumers since they are so popular. So for my last paper I want to tie in my first paper on celebrities with my last 2 papers!