This unit preparing for our final position papers has been very interesting. I loved getting out into the field and doing research. I like when I am able to learn with a hands-on approach. The company that I am focusing on for my final position paper is Louis Vuitton. I am advising them to NOT be the next high-end luxury brand to partner with H&M for an affordable collaboration. The luxury industry has been in trouble recently for many different reasons, but I believe that stooping down to the affordable level and partnering with companies like H&M jeopardize the luxury status of high-end brands. For my fieldwork, I went to the mall and also did research online. I saw that Louis Vuitton’s customers are wealthy elite people. H&M, on the other hand, has a totally different clientele. By seeing first hand that the two companies do not share a consumer base, I am able to use that in my final position paper to prove that a collaboration would not be beneficial for Louis Vuitton.