Field Impressions: What I Saw

I found the field research very interesting and useful. I found out a lot about my company that I wouldn’t have found out without doing this research. It was interesting to see how many resources the Internet has to offer on a given topic. I did do some field research that was physical in the local malls, but for my third position paper my topic involved H&M in South Africa so I had to rely on internet sources to get my information. Although I prefer the physical research, it is useful to have the internet and social media to take you to places you can not physically go to. For my end of term paper I am discussing how H&M should open a high-end store in the Providence Place Mall. I think this paper will be interesting and it will solve problems that H&M faces today. Because I kept the same client throughout the semester, I feel that I have learned so much about the company.


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