Media plays a huge role on fashion and trends. The media is a quick way for anyone to look up the latest trends from anywhere in the world. For example, I follow many fashion accounts on social media from Europe to Australia. Sabo Skirt is one company that I follow on instagram and now shop at online. They are a company located in Australia that always post pictures of girls wearing trendy dresses and other clothing on the beach or in other beautiful places.
Without their media publicity I doubt that I would have ever heard of the brand. The styles that Sabo Skirt showcase on their instagram are different than my local styles due to the fact that they have different weather patterns. Locally the styles are starting to shift more towards fall and colder weather clothing. A local boutique that I follow on instagram has been posting pictures of sweaters and jackets instead of dresses and rompers.
This made me realize that a lot of the time a person’s fashion or style is influenced by their location. I would love to buy dresses from Sabo Skirt but it would not be practical right now since I would freeze in them. I still find it interesting to follow brands from around the world to see what is currently fashionable for them and to possibly get inspiration from it.