How can we differentiate between global and local? Even if we chose to make the conscious decision to purchase our clothing at local boutiques, the production of these garments are most likely taking place world wide. The fashion industry is a global market and this is what makes it successful. Relating this to the media, we now have access to unlimited information at anytime of day. We turn to the media for inspiration and look to celebrities for guidance. We spend so much time immersed in a cyber world. We can be sitting at our local coffee shop and still stay connected to different countries, experiences, and ideas. Do we even know who is running the media and websites we spend so much time caring about? When was the last time we focused on information solely regarding our local physical location? The fashion world and the media world rely on the global exchange of ideas to be successful. Fashion around the world is becoming more and more similar as everyone is connected, there are no questions as to who is wearing what and where, as the information is readily available to us. Many brands take advantage of the many media outlets open to them, and expand the reach of their brand to far grater than just the word of mouth. Media of all sorts works with fashion brands to spread information. Although different regions may adopt fashion trends differently, most people are getting their inspiration from the same places.