I chose a John Varvatos ad campaign to portray Fashion in a media outlet. Because music.
Fashion is an experience. We get to choose our clothes, we get to feel them on our bodies and we can see them on ourselves and others. But sometimes we don’t get to experience them how they are supposed to be. Just like live music, you must be at the concert in order to FEEL the vibe. You must get on a plane in order to feel the sensation of flying through the air to a destination. A broadway play can be seen only at the theater, but what’s the point of getting the studio recorded soundtrack afterwards? Like fashion- now it’s becoming an event, a play, a performance. Designers now not only showcase their work but put on a show, to intensify the vibe, the mood and the feeling of Clothing, of Art.
This feeling gets skewed across the waves of technology. It allows for global conversation to take place. As opposed to the conversation between someone you’re sitting next to at that concert or play. I believe humans are losing touch with that “vibe”. That feeling of togetherness in the moment. We live now where we have access to all past memories that we can tap into at any time. Clothing should be worn in the moment. And THE Greatest thing about clothing is that it can be worn in many moments, each moment becoming a part of that memory in the clothing. So when you put on that favorite shirt or pair of jeans you are walking around in moments that you’ve been a part of, truly experiencing your journey in your clothes.