Primark makes understated US debut as Boston flagship opens

“Shoppers may not have flocked to Irish retailer’s first US store as anticipated on opening day, but executives are hopeful brand’s appeal will grow in the US.”

Here’s an interesting development… Why might Primark not have had the grand opening they seem to have anticipated? Did they miss their moment? Wrong location? Might be an interesting thing for us to look at….

Source: Primark makes understated US debut as Boston flagship opens | Business | The Guardian

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