A few of us in this course went to see Trend Beacons yesterday in the cinema. The film was in theaters because of DesignMarch which ended yesterday. It is a documentary about a few trend beacons or trend forecasters based in different countries and they discuss how they work and how the world of trends has come to be and is today. It was a very interesting film that touched upon many of our topics and reading. The three things I found most interesing were:
It is not about what is trendy but what is relevant. Wow of course it is! It is very obvious when you think about it but not so much in this fast society we live in.
How they see the future. They did not agree on where it was heading and some were more optimistic than others about where we are heading and what values we are heading to.
Where they find their inspiration for the coming trends; with young designers, artists and in poorer areas, in the grass-root.
Here is the trailer. I realy recomend seeing this film 🙂