The “Marketplace”

The world I’m delving into lies somewhere along the lines of Italian brands and the nouveau riche.  I think its a market that places a higher value on brands and labels.  Brands like Gucci and Versace have their labels on everything from clothing, fragrances, jewelry, cars and even helicopters.  It goes back to the idea of buying and selling lifestyles;  new money wants to flaunt their wealth and brands like these allow them to extend luxury to every aspect of their life.  This world of fashion is for a wealthy and often times eccentric class of people.  Often times, the ones that can afford such a luxurious life serve as advertisement for designers because they can be so over the top everybody watches what they are doing and what they are wearing.

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2 thoughts on “The “Marketplace”

  1. I agree with you that the world of high end brands and luxury belongs to the wealthy and people with new money. I think that people with new money want to have brand names on everything they own because it makes them feel better about themselves and now that they have this new money they show it off in every way.

  2. If there are “new money” people, where are the “old money” people in the world of fashion? Do they not buy designer labels? Or different labels? I’d wager they aren’t shopping at Walmart.

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