The world I’m delving into lies somewhere along the lines of Italian brands and the nouveau riche. I think its a market that places a higher value on brands and labels. Brands like Gucci and Versace have their labels on everything from clothing, fragrances, jewelry, cars and even helicopters. It goes back to the idea of buying and selling lifestyles; new money wants to flaunt their wealth and brands like these allow them to extend luxury to every aspect of their life. This world of fashion is for a wealthy and often times eccentric class of people. Often times, the ones that can afford such a luxurious life serve as advertisement for designers because they can be so over the top everybody watches what they are doing and what they are wearing.