The visit to the design company Farmers Market last Monday was fascinating and informative about this design. I have always admired their design and felt that this style suits me well even though I don’t own a single garment from their collection. The whole interview was very interesting and a lot of things came up that captured my attention. One of the questions we asked them was where they would place their design in the world of fashion in Iceland and if they consider anyone to be their rival. Their answer was interesting for they said that the world of fashion in Iceland is so young and raw that designers are “all over the place” and coming and going so it is impossible to pinpoint a design to one place in that world that is still discovering itself and hasn’t settled down, let alone find a rival design. They said that the Icelandic world of fashion today was kind of like the music industry in Iceland was in the eighties when the punk bands were “all over the place” and the music industry was raw as well. Maybe this rawness and uncertainty is why many designers are “popping” up here and there and something becomes a serious trend for some time then disappearing altogether.