I thought it was very interesting to hear Ásdís talk about the golden age of wool clothing here in Iceland before ca. 1980. I hadn’t realized that this industry had gotten so big and that the Icelandic look became a trend in Europe and further. Sadly it all came to an end when the fashion market changed and most of the industry moved to Asia and Icelandic wool garments became to expensive to compete with the mass made clothes from Asia and also new materials like fleece. Icelandic wool has had his comeback over the last few years and it probably holds hands with what we have already talked about in the Zeitgeist analysis on Iceland: the purity, DIY element, looking back and using pure Icelandic. Who knows, maybe a new golden age filled with wool will appear someday like a newborn lamb on a green field.