I think it is really interesting how depending on where you are the same company will carry different things. A store like H&M for example will most likely have different merchandise in a store in Boston than a store in London. This one store chose to display different merchandise in two different cities in two different countries because the consumer in each of these places wants different things. These are two cities that are very far and very different from each other. I think it is interesting that H&M may chose to put different merchandise in their Warwick and their Providence store as well. Even though these are two cities in the same state the store finds it necessary to display different merchandise. This is an example of how fashions globally are different than local fashions because the trends in Europe are obviously different than trends in the US and stores are responding to that.